MOROCCANOIL
BRAND LOCALIZATION
BRAND LOCALIZATION
Global brands in regional markets always start new communities with the same content. In 2018, when the Moroccanoil brand approached us to start promoting in Russian social networks, we said no, it would not work in VK. And we offered our own strategy based on an understanding of the social media, trends and requests from the target audience.
Case Studies
We created a contest with 10 watercolor pictures in brand style, which allowed us to quickly gain 4,000 followers with high engagement.
The strategy was to launch the community in mid-July, and the quest was scheduled for August 1-22.
We had extremely little time to get a nearly "zero" community ready for activity.
By August 1, we had our first 1,340 followers, and by September 1, we had over 4,000 followers.
The case won a silver award in the Tagline Awards 2018 in the category Best Community Management.
The strategy was to launch the community in mid-July, and the quest was scheduled for August 1-22.
We had extremely little time to get a nearly "zero" community ready for activity.
By August 1, we had our first 1,340 followers, and by September 1, we had over 4,000 followers.
The case won a silver award in the Tagline Awards 2018 in the category Best Community Management.
Start in VK
CURRENT RESULTS
In 2029 we started the Instagram account. It grew quickly and gained 20,000 followers in a year. In 2023 we started with Telegram channel.
VK FOLLOWERS
40k
INSTAGRAM FOLLOWERS
30k
Gallery
Since 2020 we make images for brand's social media all over the world
Tell us about yourself
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