ONCOLOGY CLINIC
The Challenge
In May 2020, amidst the global pandemic, Medica24—a Moscow-based international clinic with a Russian-Israeli team of doctors—approached us to launch their social media presence on Facebook and Instagram. The clinic leverages cutting-edge medical advancements that have already saved thousands of lives.
Our Approach
We developed a comprehensive content strategy, began creating and publishing engaging content, and launched targeted Facebook and Instagram advertising campaigns aimed at potential patients of the clinic.
In May 2020, amidst the global pandemic, Medica24—a Moscow-based international clinic with a Russian-Israeli team of doctors—approached us to launch their social media presence on Facebook and Instagram. The clinic leverages cutting-edge medical advancements that have already saved thousands of lives.
Our Approach
We developed a comprehensive content strategy, began creating and publishing engaging content, and launched targeted Facebook and Instagram advertising campaigns aimed at potential patients of the clinic.
Case Studies
While the primary focus was on Moscow, the clinic's advanced capabilities attracted significant interest from the southern regions of Russia and various CIS countries, including Ukraine, Moldova, Belarus, Armenia, Georgia, Azerbaijan, Uzbekistan, Tajikistan, Kyrgyzstan, Kazakhstan, and Serbia.
This trend is common among high-tech private clinics worldwide, as they become hubs for patients from areas with limited access to the latest treatment methods or long waiting times.
This trend is common among high-tech private clinics worldwide, as they become hubs for patients from areas with limited access to the latest treatment methods or long waiting times.
TARGET AUDIENCE
CAMPAIGN RESULTS
Total Reach: 577,472 views on Facebook and Instagram posts
FACEBOOK MESSENGER CONTACTS
145
INSTAGRAM DIRECT MESSAGES
211
CONTENT STRATEGY
To capture the audience’s attention, we crafted a content strategy for Facebook and Instagram that highlighted:
Infographics and posts featuring doctors often generated numerous leads, especially when covering trending topics. For instance, in 2020, COVID-19 was a pressing concern. When Medica24 introduced a specialized service for cancer patients during the pandemic, our Instagram infographic on this topic immediately attracted inquiries from potential patients.
Similarly, infographics detailing various types of cancer proved successful. Our strategy centered on providing content that offered solutions to users' problems, making the information both informative and actionable.
- Treatment options available at the clinic
- Profiles of the dedicated doctors and their patients
- Events and updates from the clinic
Infographics and posts featuring doctors often generated numerous leads, especially when covering trending topics. For instance, in 2020, COVID-19 was a pressing concern. When Medica24 introduced a specialized service for cancer patients during the pandemic, our Instagram infographic on this topic immediately attracted inquiries from potential patients.
Similarly, infographics detailing various types of cancer proved successful. Our strategy centered on providing content that offered solutions to users' problems, making the information both informative and actionable.
Tell us about yourself
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